Marketing Typical Responsibilities

Students have substantial responsibilities as a valued team member in marketing departments throughout area companies. Look through some of the activities below to get ideas on how Cristo Rey students can start contributing to your bottom line.

Review customer feedback: Report on client social media accounts, i.e. posts on LinkedIn, and summarize comments with goal of identifying marketing targets for future posts.

Analyze Source: Analyze and summarize customer feedback from Amazon and other review sources and document findings.

Support development: of clients’ new social media playbook and practices by compiling data on followers across each social media channel.

Create sentiment reports based on positive, negative or neutral feedback from client social media pages.

Assist with live Twitter session: Work with supervisor to fact check answers to customer questions in real time.

Research consumer habits for specific product line in Hispanic market and report findings to client team for use in marketing strategy.

Research clients’ competitors and their specific product line. Compile and report findings including competitor customer incentive and loyalty programs.

Research and summarize weekly sales for individual geographic markets and stores for specific product area.

Social media calendar: Build weekly and monthly client social media calendar: Determine date, time and channel used for client posts to Facebook, Twitter and LinkedIn.

Curate content: Curate Content for social media channels, research and catalog specific articles, develop summarized descriptions and title tags.

Review client social media presence: Provide suggestions for prompting user comments on client Facebook page.

Utilize client application: Use client monitoring application to identify social media posts impacting client brand; flag posts across social media platforms and alert client team to act.

Review submissions of employee stories for advertising campaign: make recommendations and communicate with employees about next steps.

Edit corporate videos for presentations and online posting.

Support client website re-launch: check product information on website for spelling, grammar and correct links.

Product brochure revisions: Cross check between client website and product catalog for all client products and documents for error.

As we rethink our social media practices, the list of followers, who they are, what they’re clicking on, etc. will be a huge factor in determining our audience and their interests.
Erik has worked to compile this helpful information by gathering engagement data across each social channel and putting it into our Sharepoint site. The data collected will help us form our new social media playbook and practices.

 

 Kurt Vlodek,

Marketing Content Producer,UL

CWSP Staff

Tom Arens

CWSP Coordinator
CWSP
Phone: 847-714-3343

Giselle Baca

CWSP Coordinator
CWSP
Phone: 224-637-9563

Lori Bell

CWSP Coordinator | Operations Lead
CWSP
Phone: 847-477-2601 ext. 182

Marcelino Hernandez

CWSP Transportation Coordinator
CWSP
Phone: 847-344-7273

Brisel Jiménez

CWSP Coordinator
CWSP
Phone: 847-445-1673

Mari-Lou Menezes

IVC Volunteer
CWSP

Keith Schoeneberger

IVC Volunteer
CWSP

Brian Weinberg

Director, Corporate Work Study Program
CWSP
Phone: 224-219-9724 ext. 254

CWSP News

Corporate Work Study Program Returns to Full Speed

Corporate Work Study Program Returns to Full Speed

Modeling CRSM’s strategic plan to “Survive, Revive and Thrive,” the CRSM Corporate Work Study Program hit the ground running this school year. Almost all the 407 students with business and nonprofit partners. Freshmen spent the last week boarding vans to banks,...

Business Professionals Help Students Explore Career Pathways

Business Professionals Help Students Explore Career Pathways

Forty local business professionals spent the evening of May 17th at CRSM discussing and demonstrating their career journeys with 100 sophomores and seniors. The goal was to help students explore future careers and prepare to seize tomorrow’s opportunities. From...

Work-Study Program Spotlights Mid-Year Milestones

Work-Study Program Spotlights Mid-Year Milestones

On Wednesday, February 25th, the Corporate Work Study Program met virtually with its 80 business partners. Participants gathered in round-table discussions meant to maximize the benefits to the companies, managers, student supervisors and Cristo Rey students. Brian...